The initial setup process of PPC Management (Pay Per Click campaigns) includes keyword research, competitive analysis, geographic targeting, competitive analysis, grouping of ad campaigns, and marketing campaign development. Lookit SEO will actively manage your campaign using our proprietary competition monitoring software as well as measuring ROI (return on investment) for keywords and there display variations.
Google AdWords & Facebook Pay Per Click Ads
The most successful PPC campaigns are those that are integrated with organic link building campaigns. For many companies the most profitable keywords for pay per click are those with the highest conversion rates. These tend to be very specific keywords or long tail keywords. We prefer to handle both the PPC and link building campaigns for a business so we can target the highest cost keywords in the organic SEO campaign. Once we reach the top position organically, our goal is complete.
Highly Targeted Facebook Advertising and Marketing
Facebook ads are a powerful social advertising tool. Facebook advertising and marketing is the placement of ads on highly targeted, demographically segmented Facebook user profile pages. With over 200 million users, Facebook has gained foothold as being the primary social network on the Internet for users of all demographics.
Why Should I Use Facebook Advertising?
Facebook pay per click advertising displays ads while users navigate around their Facebook profiles, rather than requiring search queries to trigger ad display like main search engines offering pay per click advertising. Facebook marketing also provides social advertising opportunities relatively unavailable to paid search advertising: the ability to identify and target highly specific demographical segments that are most likely to pursue your products or services. Some search engines such as Google and Yahoo! offer a form of demographical targeting, but this information is based upon a user’s past history. Facebook advertising takes the guesswork used by Google and Yahoo! out of the equation, relying on the information the user him or herself provides.
Used in conjunction with PPC bid /campaign management on Google and other search engines, social advertising provides an opportunity to increase exposure of your brand, products, or services beyond the times when searches occur.
Lookit SEO works as a collaborative team to research the most appropriate demographic segments and ad copy to best suit your Facebook advertising and marketing needs and wants. In addition, we initiate the most up to date strategies to continually optimize and improve your account performance.
Contact Lookit SEO for more information pertaining to our Facebook advertising and marketing management services. We can help you take advantage of the benefits a well managed Facebook Advertising campaign can offer for your products and services.
Get $10,000 per month for your Non Profit AdWords Campaign
The Google Grants program is designed to offer non profit organizations with a 501(c)(3) IRS designation the ability to apply for an advertising grant through Google for up to $10,000 a month in Google AdWords paid search advertising. Despite several requirements and limitations of a Google AdWords grant, non profit organizations can receive extraordinary benefits by utilizing the $10,000 a month paid search advertising budget. Use of this budget to promote events, memberships, donations, and any other opportunities increases not only awareness of a cause but money to further that cause. In addition, the Google AdWords grant program does not end after a few months. Typically, the only time in which a Google Grant ends is when you no longer need or want it.
Since client needs are varied, these services requires an estimate. Contact Us to get started today.
